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Networking is Overrated

77 pointsby InfinityX0over 11 years ago

15 comments

tarr11over 11 years ago
Author went to Princeton.[1] Another Princeton grad &quot;found him&quot; through the alumni directory. Sounds like networking to me.<p><i>Then, in the fall of 2006, a guy named Austin Merritt looked me up in the Princeton University alumni directory. He was about two years out of school and had just moved to Big Sky to ski, enjoy the outdoors and hopefully find a job in the construction industry. Apparently, we were two of only three alumni in the area. He asked if I wanted to grab dinner sometime, and we did. As we drove home that night, Lauren said, “You know you have to hire that guy.” I knew I did. That would mean paying his salary from my personal savings, which was scary. But somehow, I knew it would be worthwhile.</i><p>The author linked to another other article about his company, describing his difficulties hiring good developers and &quot;eventually&quot; stumbling upon SEO, around 2006, when he got lucky finding a college student in Montana. [2]<p>SEO was pretty common by 2006, especially in places like San Francisco. I&#x27;d imagine that if he had done more networking (even in Montana) he might have figured this out sooner. He might also have had a better time finding development resources instead of having to stumble through 10 different outsourcing agencies.<p>[1] <a href="http://wins.softwareadvice.com/how-software-advice-got-started-part-1-0513/" rel="nofollow">http:&#x2F;&#x2F;wins.softwareadvice.com&#x2F;how-software-advice-got-start...</a><p>[2] <a href="http://wins.softwareadvice.com/how-software-advice-got-started-part-2-0513/" rel="nofollow">http:&#x2F;&#x2F;wins.softwareadvice.com&#x2F;how-software-advice-got-start...</a>
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jblowover 11 years ago
Networking is for people who don&#x27;t know what they are doing and who don&#x27;t have better ideas regarding what to do with their time and energy. So if you go to a networking event, understand that you are automatically putting yourself into this class of person.<p>If you are someone who provides a lot of value, other people will go out of their way to meet you, and then you don&#x27;t have to go to networking events. So the fact that you are doing networking implies that you are someone who does not provide a lot of value (or else that people don&#x27;t know what value you provide).<p>Do you think Elon Musk goes to a lot of networking events? Do you think Steve Jobs went to a lot of networking events?<p>If you are early in your career and legitimately aren&#x27;t providing a lot of value <i>yet</i>, because it&#x27;s early, then I would offer that your time is much better spent cloistered away becoming excellent at what you do, than it is networking. Because if the arc of your career involves you being excellent at what you do, then very quickly you will find that people you meet randomly at events like this are not in your league -- that&#x27;s just how things are everywhere all the time.
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VLMover 11 years ago
The recreational &#x2F; downtime aspect shouldn&#x27;t be overlooked.<p>There&#x27;s nothing wrong with taking time off for non-productive activities like dinner&#x2F;drinks&#x2F;hanging out. Living to work is a completely meaningless and pointless life. The problem with rationalization about time off is its a non-productive activity squared.<p>Just admit it, wanted to hang out and goof off, and talking about work a bit made it not feel as inappropriate. No need to submit everyone else to illogical rationalizations.<p>It takes a certain level of bravery to just say &quot;One night, I wanted to drink, eat, and hang out, and that&#x27;s OK&quot;<p>There are other, in some cases highly toxic, reasons to go on about networking. One scenario is dude at the bottom of the primate dominance hierarchy takes a night off from his 120 hour work week therefore is a worthless slacker who&#x27;s not worth his salary, but if the boss at the top of the primate dominance hierarchy takes a night off from his 120 hour work week, he&#x27;s a &quot;professional networker developing leads&quot;. I&#x27;m not even remotely implying this is the case in the related article but I have seen this specific behavior in several other unrelated situations.<p>One way to identify pathological behavior is to list specific concrete results. Not metrics or vague feelings. &quot;Its helped me in the past&quot; or &quot;I&#x27;ve met people and talked about things&quot; is a strong indication of uselessness. &quot;I have 50000 followers on twitter&quot; is a strong indication of uselessness. On the other hand a concrete result like &quot;I met my current tax accountant at this mixer&quot; or &quot;I hired two guys I met at such and such con&quot; are examples of non-pathological specific concrete results. This paragraph has to be read with respect to the &quot;nothing wrong with occasional recreation&quot; because if you have a side hobby of collecting twitter followers, no matter how useless that is, if it makes you smile that&#x27;s all the justification you really need. Just don&#x27;t make the rest of the world sit thru illogical attempts at rationalization about a hobby or recreation or faith or whatever.
RickSover 11 years ago
I think there&#x27;s a necessary asterisk here: Networking is overrated <i>for people trying to start a business</i>.<p>Networking provides a crucial career-entry function for people who are qualified but unproven, by allowing another proven person to &quot;vet&quot; that you&#x27;re capable, and therefore qualify you for an opportunity that may not have been open to your resume alone.<p>For most, networking is primarily about finding likeminded people who will ultimately point you to a well-fitting job opportunity. If you&#x27;re running a startup, you&#x27;ve already got a full time job, and have less to gain from these types of relationships.<p>That&#x27;s not to say that finding yourself in a room full of similar people is a bad thing for a founder. There&#x27;s still a lot of insight to be gained from people who have won or lost in the arenas you currently occupy.
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Peroniover 11 years ago
<i>There will most likely be periods during which networking is not your highest-value activity.</i><p>That same statement could apply to almost anything in life.<p>Networking, particularly in our industry, certainly isn&#x27;t overrated. I honestly believe that I wouldn&#x27;t have achieved anything close to my current level of (relative) success had I not spent the last few years networking aggressively.<p>Everything in moderation, that&#x27;s just common sense.
mindcrimeover 11 years ago
An important point to consider, is that not all networking is equal. A lot of startup founders, for example, tend to like attending &quot;startup events&quot; which are mostly filled with other startup founders, wantrapreneurs, and maybe a few VCs and some angel investors. OK, attending some of those and getting to know the local VCs is important, if you think you&#x27;ll be raising money at some point. But... if you have to choose between, say, working on your product, and hanging out with a bunch of wantrepreneurs and broke startup founders, I think a strong argument could be made that - in most cases - it&#x27;s better to be working on your product.<p>But, on the other hand... what about events that are designed to cater to people who happen to fit the demographic profile of your target market? What if you can attend a networking event where you will be meeting people that you intend to sell your product to? Depending on where in your process you are, <i>that</i> could be very valuable. And, truth be told, at times it has to trump writing code and working on the product.<p>I&#x27;ll argue that in the vast majority of cases, the latter type of event has far more value than the former, with the possible exception of a situation where you are specifically in the middle of trying to raise a round and are pointedly working on meeting investors.<p>In the end though it&#x27;s all about balance. Networking <i>is</i> important, but you can&#x27;t just do nothing but network and expect success to just fall in your lap. OTOH, if you spend your entire life in your basement building your product, you&#x27;re likely to emerge with a product that nobody wants, and with no connections to help you market and sell it.<p>FWIW, I&#x27;ve made a conscious decision to all but stop attending &quot;startup events&quot; since we&#x27;re not raising at the moment, and my time is limited. Right now, my priorities are A. meeting customers and B. working on the product.
m0skit0over 11 years ago
Networking is actually underrated
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rmrfrmrfover 11 years ago
As someone who hates networking, I actually do a lot of what people would call &quot;networking.&quot; The networking that I hate is the kind where people go to meet-ups and events and talk about how relevant they are. Another thing I hate is sucking up to people because they&#x27;re well-connected.<p>IMO, if you do great work and have some sense of how to talk to people, the networking will happen by itself. Make yourself known for being the person that does X, Y, or Z. People will start to approach <i>you</i> about topics because you&#x27;ve proven yourself as someone who actually knows what they&#x27;re talking about. The people you help will remember you and introduce you to other people they&#x27;ve met along the way. The best part is, it&#x27;s <i>soooooo</i> much more natural than Young Professionals meet-ups and awkward social media photo ops.
csixty4over 11 years ago
Back in the day, people used to have Rolodexes, and it wasn&#x27;t uncommon for a Rolodex to follow you out the door from one job to the next, growing steadily with each new acquaintance you made. A good executive relied on their Rolodex, kept it up-to-date. If you barely recognized a name, maybe it was time to call that person and meet them for drinks, catch up on what&#x27;s new in their life.<p>Sometimes, you&#x27;d find yourself helping them move, or calling in a favor to get them front-row seats at a concert. And then when you&#x27;d have a need for a particular skill, you could say &quot;it&#x27;s ok, I know a guy&quot; and call in a favor from them.<p>That&#x27;s networking. That&#x27;s all networking is. It&#x27;s making connections with people and maintaining those connections over time. It&#x27;s why executives and sales people spend so much time on the golf course. Connections. Relationships. Just short of friendships.<p>Somewhere along the line, that got packaged up, conceptualized, productized. People were told they should be networking. Here&#x27;s a course on how to network. Let&#x27;s have a &quot;networking event&quot;...bring your business cards! Networking went from a verb to a noun.<p>Screw that. Meet people, online and off. Help them out with their problems, or just hang out. Don&#x27;t be a stranger. That&#x27;s it. I bet if each of you thought about it, you network all the time.
Goladusover 11 years ago
I think a better perspective is to include the networking angle in anything you do, whenever possible. The most successful people are never <i>not</i> networking, except when they are engaged in a solo activity like programming or practicing. This goes hand in hand with self-promotion and marketing.<p>As others have mentioned, though, there are different definitions of the term. Going to &quot;networking events&quot; may not be the best use of your time. That doesn&#x27;t mean you shouldn&#x27;t be building connections and relationships-- with classmates, professors, roommates, bartenders, skiing buddies, vendors-- as many as you can handle. And yes: interest group meetups and and clubs can be a good place to make connections.
bdevsover 11 years ago
Another headline to grab attention but not really provide all that much information. &quot;So while conventional wisdom says to network aggressively, I don’t necessarily agree.&quot; That is not the point of networking. When you network in college its to get a job in your field. Not any job, not to make friends, but to make inroads.<p>If the author had networked with people closer to his business market, he could have potentially got advice that worked instead of spending time speaking to people far removed from his day to day work.
d0mover 11 years ago
&gt;&gt; Instead of networking for networking’s sake, focus your efforts on activities that will bring you revenue. If networking can drive a sale, great. Otherwise, you might be better off going heads down and executing internally.<p>The thing is that if you only focus on executing internally you might work VERY HARD on a not-so-good opportunity. Networking is not just about &quot;meeting important people&quot; but also being on the lookout for new opportunities that may arise.
ExpiredLinkover 11 years ago
&gt; <i>When I was living in Silicon Valley, I did a lot of networking. I wanted to meet as many important people as possible.</i><p>Desperately looking for contacts isn&#x27;t networking. Good networkers let their network grow naturally over many years effortlessly. When they need someone they know whom to call - at eye level.
nickthemagicmanover 11 years ago
Interesting article.
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notastartupover 11 years ago
I love reading articles like this because it reinforces what I&#x27;ve believed all this time. At first I thought, maybe I&#x27;m just not a social creature and that is why I can&#x27;t find value in networking. True as it maybe that I dislike socializing in general, I found that I was simply &quot;networking&quot; because this is what &quot;you are supposed to do&quot; or &quot;everyone does it so it must be right&quot;.<p>Especially in startup culture, people even without ever having started one or work in the industry seems to know EXACTLY what to do. You network, you build contacts. I don&#x27;t argue that it&#x27;s useless but at launching and being very early on in the product cycle, even if I had contacts, I&#x27;d have no use for it as it&#x27;s too generic.<p>The spending 50% of time describing your specific problem and walking away with answers that you already know....it&#x27;s not that people that you network with are stupid, it&#x27;s that you are faced with very specific problems early in the game that you must solve yourself.<p>Of course when you grow a business, you are faced with questions that they teach you in business school, but more than often, I find the time you spent going to networking events, you could&#x27;ve spent just brainstorming and cranking it out yourself.