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Show HN: Killed our 6-month old photo startup, and this came out of it

34 pointsby jkwover 11 years ago
My co-founder and I saved up enough money to quit our jobs 6 months ago and go full-time. We began working on, while bootstrapping, a photo sharing startup. Unfortunately, after many iterations, it wasn&#x27;t working well enough and we decided to kill it.<p>However, through that process, we conducted a lot of user tests and interviews, and realized that finding users to test is a pretty hard problem.<p>That&#x27;s why we made Gemba, Japanese for &quot;the real place&quot;, which is a service that connects companies to testers on demand for in-person interviews.<p>URL: http:&#x2F;&#x2F;gemba.me<p>Would love your feedback!

13 comments

patio11over 11 years ago
You appear to have references to Zenpathy, which I assume is a name which didn&#x27;t make the cut. Might want to standardize on Gemba, if you&#x27;re going with that name.<p>Also, while I think 現場 does have some sheer genius as a product name, I question the wisdom of using it in an English-speaking market. It would take me five minutes to explain why it&#x27;s a really good name and, in that time, I should have been selling the actual product rather than the naming decision. Gemba isn&#x27;t one of the few dozen Japanese words you can reasonably expect college-educated Americans to know. I can guarantee you that even as a Japanese speaker I will botch your romanization the next time I try to talk about this company. Additionally, expect to be &quot;That jewelry thingamagig&quot; if non-Japanese speakers remember the name at all.<p>Great idea for a service. You might consider eventually creating some resources on how to conduct one of these interviews for the maximum benefit of the company.
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dirkthemanover 11 years ago
Nice pivot! Couple of small things: - It isn&#x27;t clear to me what products you can find testers for. Is it just tech related, or do you find testers for anything? Like, do you just provide testers for apps&#x2F;websites, or also for a new flavour of soda?<p>- Please make a form or a dedicated page for aspiring testers. What are you looking for in a tester? What will I get out of it? Whatever you do, never make a link that points to a mailto:. It&#x27;s super annoying when I want to find more info about becoming a tester and instead of opening a web page (it&#x27;s a link after all) it just opens a new message in Outlook, but I use gMail.<p>- The name doesn&#x27;t bother me. It doesn&#x27;t speak to me either, but so aren&#x27;t 90% of all startup names. Having a seemingly nondescript name with a really cool meaning is still better than having just a nondescript name. You could consider getting genba.me to avoid confusion.<p>On a side note, I admire you guys for making the decision to kill your photo sharing startup. Those are hard decisions to make. Good luck!
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mabboover 11 years ago
Shopify was an online snowboard shop, until they realized the only thing they were doing well was the e-commerce stuff.
yoshyoshover 11 years ago
Nice, my normal work flow for doing this is hanging out at the Metreon and asking people or at the starbucks near by. $5 gift cards work well if you need extra incentive, most people are pretty nice about a quick test of a feature&#x2F;homepage though.<p>I&#x27;ve also started exploring craigslist for tests @ $10 gift cards&#x2F;20 minutes. That has worked out well so far too! I guess the biggest issue for bootstrapped companies is how many tests you do and at what cost. I&#x27;ve done over 100 at this point, so the pricing you have is def a bit too high, but I imagine with some seed money this would be a no brainer in terms of time saved.
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dansoover 11 years ago
Consider creating a more accommodating form for your &quot;become a tester&quot; link...maybe it&#x27;s not a priority right now, but if recruiting good testers is key to your plan, a form that...well, for one thing, doesn&#x27;t pop up my un-used Mail client when I click on it...<i>defines through its questions what you look for in a tester</i> would be valuable to both testers and tester-requesters...right now, the page doesn&#x27;t speak enough about what you see as important qualities in a tester.
nfmover 11 years ago
Great idea. I think the pricing is way too cheap for on-site though. You might be able to get away with &lt; $50 for some kind of screenshare, but there is definitely a market for what you&#x27;re selling and the current market is priced way higher.<p>usertesting.com costs $49&#x2F;participant and there&#x27;s nothing interactive about it - you submit a list of questions, and they send you a ~15 minute video of someone testing your product. Your service is more valuable, and your costs will be higher too.
markbaoover 11 years ago
Great idea. I was talking earlier with some friends trying to figure out the best way to get qualified testers for apps. This makes it so much easier, and adds screening. Nice work.<p>Well-priced as well, though I wonder if you would be able to drum up marketing with an introductory 3-for-2 offer.
ctrumanover 11 years ago
clickable <a href="http://gemba.me" rel="nofollow">http:&#x2F;&#x2F;gemba.me</a>
petervandijckover 11 years ago
You need to answer more questions on your homepage.<p>- locations? - how do you select people (anyone who has done tests is familiar with the &#x27;professional testers&#x27; problem) - more detail!
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drewblaisdellover 11 years ago
I like the idea. Some feedback that is less useful than patio11&#x27;s: bold, don&#x27;t underline, today in the header.
jscheelover 11 years ago
Any chance of expanding down to Palo Alto and Mountain View?
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krappover 11 years ago
Seems like a good idea. Don&#x27;t live in SF though.
destraynorover 11 years ago
Brave decision &amp; congrats