I get the point(s) - I think, but. . .careers don't have to be within one company. And these days, they rarely are. Also, once you're a few years out from your multiple start-up jobs, you may see how some hard or soft skill you acquired has contributed/is contributing to your career progression. Several years ago, I looked around at my peers in my current job and thought. . .I really <i>was</i> on a career path (though it was not particarly planned and it spanned a number of organizations and industries); I really <i>do</i> have more breadth and depth of knowledge and experience than I thought; even though I feel that my talents are often wasted, I really <i>am</i> viewed as more senior than I thought (salary ranges here are an open secret, if you know how/where to look). . .
Actually, now that I think about it the foundation of the OP's case against the naming could be flawed.<p>From my perspective a career is made up of a number of jobs done through the life of that type of work. For a marketer it would be a few or many marketing jobs.<p>The perception for a potential future employee that a new job/gig/etc. with a start-up or a larger company is a good addition to building this foundation and progress in their career as a marketer/writer/programmer/etc. is an important image.<p>And hence start-ups should definitely continue calling it a career page.<p>The only exception is if the start-up believes that it is going to hurt the recruits career.<p>Also, I have never heard the word security associated with career as in <i>"Career Security"</i>; <i>Job Security</i> on the other is thrown around all the time.
Working for a start-up is a career opportunity, no matter how short the duration.<p>Most people who join start-up companies, have long term goals to start something later on in life, and the experience you get from working on almost all aspects of the business, and take part in critical decision making is highly invaluable in this regard.<p>Some people just like the excitement that comes with the uncertainty, and if all things fail, you can always get another job or start something if you are adventurous.<p>This post appears to come from a Sales (or businessy) person who tend to prefer a stable environment as against risk and excitement imo.
Author, please stop taking words so literally. This isn't that complicated. If I'm on a startups website and I want to apply for a job there I will look for two words. Those words are "jobs" and "careers" and to me (and probably most) they mean the same damn thing. Nobody arrives at a website and sees careers and automatically thinks anything you talked about.
I think calling it "careers" is much nicer than calling it "jobs."<p>Nobody is staying at jobs for 10-15 years anymore. You should be switching jobs every 3-5 years to refresh your skillset and stay updated. The days of working for Kodak for 40 years and then retiring are over.
The college I went to had an online job posting board, I would check it weekly. Often there would be some startup on the careers page with the Title: "Rock Star Code Monkey Ninja wanted - Start your Career"<p>Guess which ones didnt receive my resume?
Does he have any hard examples of this?<p>I've <i>never</i> seen this on any startup site I've looked at. Typically they're labeled "jobs" or "work with/for us."