So instead of trying to be the winner and make MS lose, Goggle has started its own game, which it can play better, and tries to convince everyone to do so.<p>I have made an interesting observation of my own habits recently which reflects on how well they are doing. For the past year or so I have not once needed to listen to music in an mp3 format stored somewhere on my computer and I have entrirely stopped hoarding new mp3. Abundance of streamed music on imeem, pandora, and last.fm mean I can access practically anything I want at any time.