At least they HAVE pricing pages. Quickest way to lose a potential sale (and all future potential sales and references) is to not provide pricing information because you're stuck in the sales-rep model where I have to call/email/otherwise contact you when all I want is an estimate so I know if I'm looking at a trivial-dollars-a-year or a reorganize-the-entire-budget-to-pay-for-this product/service.
I don't know. As a SaaS buyer (occasionally) I have to take strong disagreement with some of the points. For instance the first two sites links--first bad, second good. Both show pricing structure, the "bad" one shows a feature list with a bunch of check boxes. I wish more vendors did this. I look at it and I know what I'm getting with the basic plan. I know what each increment buys me.<p>I look at the second example--the "good" example--and the basic plan looks like it gives me---nothing. So now I have to go to some other marketing page, read the description, then, in my head, subtract all the great things that higher tiers give me to figure out what exactly I'd get with the base tier. Having it all in one place is preferable to me. The second problem with the "good" site is by summarizing feature each plan comes with, rather than being more specific, they are assuming that they know what is important to me. What if I could care less (and this has happened to me several times) about some big picture feature, and just need the version that provides database X integration? More clicking, and more likelihood that I buy a higher specced plan that I actually need.<p>And that is where I think these come from. Not a desire clearly layout what you get for your money, but a desire to obfuscate just enough with requisite marketing to push you towards more expensive options.
<a href="http://i.imgur.com/LjJhc2Q.png" rel="nofollow">http://i.imgur.com/LjJhc2Q.png</a><p>Anyone here ever been to Santana Row in San Jose? They have a GUCCI store in there; no prices are displayed for anything.<p><i>"If you have to ask, then we're too expensive for you."</i><p>It's like how most of us can generally walk into any Target Store or even Macy's(well, some of us) and just buy what we like without looking at the price.... or maybe this is just me.
I spoke to a friend the other day with a SaaS and they are aiming at the long-tail of sites as their customers, and they chose 1 price plan, regardless of how big the customer sites were. Their advisor said simplifying would reduce fear in customers, especially small businesses.<p>I've been considering a similar approach for a simple SaaS we run, which we have had trouble with getting traction for.
This is amazing, huge thanks for the analysis of our pricing page Patrick! Will go ahead and work on that for sure, some great pointers, you're right, there's so much power in the new analytics and we're not conveying that very well at all.
Looks like Dyn has changed theirs; <a href="http://dyn.com/email-delivery-express/" rel="nofollow">http://dyn.com/email-delivery-express/</a>
@StackMob there is no price and call to action button on your "pricing" sub page <a href="https://www.stackmob.com/pricing/" rel="nofollow">https://www.stackmob.com/pricing/</a> . I am confused.<p><a href="https://twitter.com/daniel_sedlacek/statuses/415108372422094848" rel="nofollow">https://twitter.com/daniel_sedlacek/statuses/415108372422094...</a>