I think there's two, pretty obvious, ways to look at any marketplace, as the consumer or the producer. Yes, consumers complain about the x,y and z aspect of everything and anything in every marketplace.<p>But as a creator of software, you can't deny the figures. Compared to all other marketplaces, both business to consumer and business to business, far more revenue flows through Apple's, that's clear to see.<p>You have to be affected by this as a producer. Although, there's clearly heavy competition and marketing is tough and expensive, there's a lot of money that can technically be made.<p>I suspect the total Android marketplace revenues are accelerating quite hard also, but this underlines another thing I'm beginning to see with marketplaces, B2C can work, B2B seems much, much harder.<p>I've seen in two B2B marketplaces, Atlassian's [0] and the Google Apps Marketplace [1] that the majority of customers of the core products stick to that core product and avoid third-party products from the respective marketplaces (that's a gut feeling for GAM, there are some figures for Atlassian I saw end of last year confirming that). I seem to remember Atlassian saying about $10M had been paid out to devs up to last October.<p>Yes, I know that businesses have far higher thresholds to trust third-party additions, but I can't help feeling that if you're creating a product whose main channel will be a marketplace, to favour B2C over B2B. I'm always saying to think about B2B sales more, the margins are way better, generally, but this is the first exception I've found.<p>The AWS marketplace [2] is something of a hybrid of the two modes. Anyone have much experience of it? I've never used it myself.<p>[0] <a href="https://marketplace.atlassian.com/home/confluence" rel="nofollow">https://marketplace.atlassian.com/home/confluence</a><p>[1] <a href="https://www.google.com/enterprise/marketplace/" rel="nofollow">https://www.google.com/enterprise/marketplace/</a><p>[2] <a href="https://aws.amazon.com/marketplace" rel="nofollow">https://aws.amazon.com/marketplace</a>