"If Google wants to avoid becoming the next Yahoo (or AltaVista or Lycos) then it needs to think about how it can best serve its users with more relevant results."<p>They do that all the time.<p>Plus: Just because Google is dominant right now does not mean that everybody else will be into search. I wonder why people try to convince us that Twitter is about search while it is a social networking platform per definition. It can be used as social news or social bookmarking but even its rudimentary real time search feature can't replace Google.