I have a feeling that organizations that are able (financially and technically) to run their own domain (named after their brand, ie .coke or .nike) will start to seem more authoritative than those that can only afford a .com address. Companies that end up doing this will inevitably have very corporate-looking/feeling sites that give consumers confidence in the organization. This in turn, will lead to people giving more credence to the custom TLDs than to .coms.<p>Not sure about what the impression might be of those who register websites with a generic domain (.softdrinks, or .shoes). That seems to swing the other direction.<p>Seems the usefulness of owning such a custom TLD id limited to those with huge brands to protect.
I'd love to hear from the professional domain squatters what they think this will do for their business model. I can't remember names but I know some of the larger players can afford to pay for those TLDs.
Seems like it's time to get rid of domain names period :) Why not go back to numbers? Most people use search engines to get where they're going anyway. Who's with me? :)
No worries, since I'll just register .milllion for $30 and call it a day.<p>This is either going to be more of the same (with .com) or it will be a complete non-starter.<p>(Oh wait, I just saw the end. Hah, $200K? Nobody will care.)