Funny, I recently had the opportunity to organise a structured brainstorm to name a friend's baby daughter. I've done this quite a bit over the years for new brands, and figured I could apply similar methods to arrive at a name they felt some connection with and that expressed their values and hopes for their daughter.<p>It was an interesting exercise, and a very fructiferous one. We ended up with Héloïse, naming her after Héloïse d'Argenteuil ( <a href="http://en.wikipedia.org/wiki/H%C3%A9lo%C3%AFse_d%27Argenteuil" rel="nofollow">http://en.wikipedia.org/wiki/H%C3%A9lo%C3%AFse_d%27Argenteui...</a> ) whose love letters with Peter Abelard are a medieval classic ( <a href="http://www.sacred-texts.com/chr/aah/index.htm" rel="nofollow">http://www.sacred-texts.com/chr/aah/index.htm</a> ).