* What do you actually do?<p>* Where is the data stored?<p>* How can I export the data?<p>* Do I have to enter data online?<p>* Can I import data?<p>* Why don't you have a "FAQ" or "About" page?<p><i>Added in edit ...</i><p>The link to the blog is non-obvious and hard to find. You might want to make it easier to find information. I, for one, won't just hand over my email and sign up for something based purely on the information currently on your front page.<p>Which admittedly looks gorgeous, but devoid of help in figuring out what your service does, and how I would interact with it.<p>What do you do that's better than what I currently do? How can I create a spreadsheet acceptable to my employers? It's really not clear from your web site what you actually accomplish for me. "Record my expenses" isn't enough to get my interests, and probably the interests of anyone who already needs this service, and already has their own way of doing things.<p>Reduce friction for me - be a pain killer, show me how, and I will be interested.