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A/B Testing iOS Apps Like a Pro

22 pointsby lukabratosover 11 years ago

1 comment

umanwizardover 11 years ago
Neat project. A few concerns I have:<p>1) ideally you would be able to measure change in every metric, not just ones you whitelist for a specific experiment. What if adding one feature changes how people interact with a completely different feature? You would want to know about this.<p>2) just showing change without any sort of hypothesis testing is just begging for people to draw unfounded conclusions from the results. Instead of a vague note that more than 100 sessions is necessary to get significance, you need to have real confidence intervals at the very least.
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