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How Quora Onboards New Users

113 pointsby thieleover 11 years ago

21 comments

interstitialover 11 years ago
Onboarded is a euphemism. Quora belongs at #1 on the dark patterns sites, and I wish google would allow me to ban it from search results.
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brianchuover 11 years ago
Despite all the really negative comments (and yes, I agree that Quora shouldn&#x27;t hide its great content from guests), Quora is fairly valuable for me. I spend more time on Quora than I do on Facebook or Twitter; the only site I spend more time on is HN.<p>The reason is that Quora has a lot of really reputable, valuable, and domain-specific contributors, and it&#x27;s easy to identify answers from people who have credibility on a subject. On HN there&#x27;s a lot of noise, and there&#x27;s a really common phenomenon of people bullshitting about subjects where they really have no credibility (usually the most controversial topics on HN like politics, economics, venture capital). The same is true for Quora, but on Quora you can identify people&#x27;s domain-expertise better (it&#x27;s posted next to each answer), and the best contributions percolate to the top much better than on HN. It&#x27;s interesting to note that one thing people have always wanted on HN is the ability to follow certain users and certain topics, which is something Quora does.<p>For just the startup&#x2F;tech world, there are tons of contributions from experienced VCs, angel investors, experienced entrepreneurs, etc. Outside of tech, you get pleasant surprises like former police officers answering questions about policing, movie directors answering questions about movies they&#x27;ve directed, etc.<p>Quora is still young, so there are a lot of quality early adopters. Going forward, it remains to be seen whether the quality will degrade as Quora gets more popular.<p>The biggest problem with the onboarding is that most of my value is through following &quot;famous&quot; (credible) people, I get very little value from following topics or questions, because when you start doing that you get lot&#x27;s of noise (random or semi-credible people answering). This doesn&#x27;t seem to be something emphasized in the current flow.<p>EDIT (reply to below): There&#x27;s a lot of noise. There are a lot of gems, too, but it&#x27;s easier to identify the gems. I don&#x27;t think of things in terms of inside vs. outside the so-called SV bubble, so I don&#x27;t really share that sentiment. An experienced entrepreneur is still credible to me, even if they are in SV.
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Whitespaceover 11 years ago
I&#x27;m not sure if the author is trolling, but that&#x27;s probably because I&#x27;ve been extremely livid at Quora for the past couple of days. I had an account from years ago, but now I can&#x27;t do a single thing unless I follow 5 topics. I can&#x27;t even read the first answer like an anonymous user can, and I can&#x27;t access my profile page to delete my account. The only option I have is to go into developer tools and delete the modal from the DOM when I get linked to a question.<p>You can roll your eyes at me all you want, but I&#x27;m bring cantankerous for a reason: I have had an account for years and they locked me out, and I find that really rather offensive. I now have a worse experience than an anonymous user, which is just silly.
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teh_klevover 11 years ago
I dislike Quora for a number of reasons, many of which are described in that presentation:<p>1. Quora make it hard to begin accessing content when arriving from Google search results for the first time.<p>2. Seems to be filled with pointless echo chamber people like Scoble and cliques of so called &quot;thought leaders&quot;....I have a hard time understanding the point of Robert Scoble and self-appointed &quot;thought leaders&quot;. I hate to use the term, but there&#x27;s a lot of &quot;circle jerking&quot; going on in Quora with &quot;famous people&quot;.<p>3. Even when I did sign up with a throwaway account, everything about their navigation and page layout is hard. Questions and answers are jammed into a narrow sliver of content area. On a 24&quot; 1920x1200, with a browser window occupying just half that width, it looks crap.<p>4. When I last used Quora (about two years ago) it was hard to just randomly leap around looking for interesting content. there didn&#x27;t seem to be a 10000 foot view of what I can look at and randomly dip into.<p>5. Dark patterns.<p>But then I was spoiled by Stack Overflow which allows me instant access to content which is well laid out and easy to comprehend and consume. Yes, SO may have 6.5 million+ questions, but their tagging feature alone (including tag synonyms) makes it a piece of cake to see just the stuff I want to see, but also hop around. I truly hope SE&#x27;s philosophy of zero friction user onboarding, easy access to content and sensible moderation constraints burn Quora.<p>I short, I just can&#x27;t bring myself to use Quora, I really did want to, I truly did, but everything about the way they operate is hostile&#x2F;icky. As someone who, after suffering years of internet loonies (on usenet, mailing lists, phpBB), and can appreciate the need for well managed and curated content, and constructive and intelligent discourse, I find Quora has failed to engage me on so many levels.<p>I also don&#x27;t know a single person in my circle of close and near friends who bother with Quora (both technical and non-technical clever, and internet savvy people). They too are fatigued with the whole &quot;gotta sign up to see our content&quot; thing.<p>Quora isn&#x27;t any better than Experts Exchange which I stopped using even before SO came on the scene back in 2008. It&#x27;s just a high-falutin&#x27; incarnation of EE, I truly hope Quora fails.
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majaniover 11 years ago
With nearly 5 years under its belt, zero revenue, grossly overvalued at 400m$, new blog features backfiring, silly registration tactics, I see no reason why people should bother to cover this product. Its got nothing going for it at the moment.
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sergiotapiaover 11 years ago
I&#x27;d rank Quora up there with experts exchange - scumbag website with a very slimy feel to it.
nacsover 11 years ago
Weird that they use this as Quora&#x27;s &#x27;onboarding&#x27;. I bet they get most of their signups&#x2F;onboarding from the annoying SEO spam they have with the &quot;signup to see more than the first answer (or close this annoying popup box to see that magical first answer)&quot; popup.<p>Google needs to give the entire Quora site a large negative ranking Rapgenius-style.<p>For those that haven&#x27;t seen it: <a href="http://i.imgur.com/vbLTXYz.png" rel="nofollow">http:&#x2F;&#x2F;i.imgur.com&#x2F;vbLTXYz.png</a>
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chazover 11 years ago
These teardowns are great -- thanks to the author for doing them.<p>Onboarding is so important to breaking the ice with users, and providing with a clear sense of what to do after they register. They got sold about some value proposition before they registered, and chances are they probably need to do some work before they start seeing that value: adding friends, installing a client, setting preferences, etc.<p>Users need their hand held in those first few screens. It&#x27;s easy to get tunnel vision about a product when you&#x27;ve been building a product for weeks, and obvious steps don&#x27;t seem so obvious to fresh eyes. Asking strangers to sit down and complete tasks while you watch is one of the best learning experiences you can have about your own product.<p>I learned the hard way a few times when I got registrations and no repeat visits. I was able to cut it significantly by guiding users on what to do next (I took some lessons from Twitter&#x27;s onboarding), and following up via auto email if they still didn&#x27;t get started. Copy made a big difference, too.
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mercnetover 11 years ago
I became a user when this site taught me to append ?share=1 to the URL to access the content.
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ivanbrussikover 11 years ago
As a user, I find Quora to be weird and confusing. The sign up process was like a labyrinth, and trying to figure out how to use it is quite cumbersome.
siegecraftover 11 years ago
I know this isn&#x27;t exclusive to quora, but I really hate the &quot;follow X topics&#x2F;people&#x2F;tags&#x2F;boards that you probably don&#x27;t even care about but we&#x27;re going to force you to before we&#x27;ll let you really use the app so our numbers look good&quot; pattern.
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piyush_soniover 11 years ago
Is anyone else having trouble reading the linked article or seeing the slides? I see page number 1&#x2F;58 and the first slide is visible, I press the &#x27;next&#x27; arrows and then everything is blank - just the page numbers change. I tried in both FF&#x2F;Chrome.
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octatone2over 11 years ago
Just this past weekend I clicked a google link to Quora and there were so many steps trying to get to the discussion and answer that I ultimately just closed the tab and went on to another search result. Horrible &quot;onboarding&quot; experience.
guptaneilover 11 years ago
Wow, the quality of teardowns is great! Is there an RSS feed I can follow? I&#x27;d rather not sign up for emails.
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jccalhounover 11 years ago
so pretty much everything this person said was great is why i hate quora.
r0h1nover 11 years ago
I am a Quora member, but never ever read the site logged in. Instead I just suffix &quot;?share=1&quot;. There&#x27;s something about blurred content that requires me to &#x27;unlock&#x27; it that just puts me off. Maybe it&#x27;s the memory of Expert&#x27;s Exchange.
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goldvineover 11 years ago
How the heck do any of these comments have anything to do with the linked piece?<p>Samuel, great stuff. Another solid teardown!
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thuptenover 11 years ago
can somebody tell me what quora.com is? is it like stackoverflow.com for programming only or for everything like yahoo answers? I don&#x27;t want to sign up to find out. :)
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joyofdataover 11 years ago
Quora is suffering badly from questions like:<p>1) &quot;What was the most awesome thing a teacher ever told you?&quot;<p>2) &quot;Is coffee bad for you?&quot;<p>3) &quot;What is it like to live in Berlin?&quot; ...<p>and so on.<p>The answers are usually very shallow essays instead of to the point, clear and competent answers. The search facilities on Quora are super-bad - it is virtually impossible to find something on there. The voting is as already mentioned a popularity contest.<p>In my opinion each end every Stackexchange web-site is more useful and (intellectually) entertaining than Quora which is indeed nothing else than a highbrow Yahoo! Answers.
juntoover 11 years ago
Ssssshhh....<p><a href="http://anyurl.quora.com/?share=1" rel="nofollow">http:&#x2F;&#x2F;anyurl.quora.com&#x2F;?share=1</a>
hydralistover 11 years ago
how the hell does quora plan on making money
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