#11: is Guy Kawasaki on the board or associated with your company. (serious) I wouldn't be on a start up with him; seems too willing to whore his name out for anything, perhaps I just respected his earlier days more than I do currently.
1- What are we going to build? Can we build it?<p>2- Does the (potential) market size justify the resources we will invest in it?<p>3- Can it create enough revenue to support development, and turn a profit by MM/YY?