I'm wanting to learn about A/B testing, but I'd prefer to learn it from a resource that explains the statistical aspect rigorously. Statistics can be a very hard area to get right - if I learn it from a blog post then I can't be certain that what I am learning is correct. Can anyone suggest such a resource?
Evan Miller has really good guides and tools : <a href="http://evanmiller.org" rel="nofollow">http://evanmiller.org</a><p>Check his site out. Start with How Not To Run An A/B Tes