Out of curiosity, I see a lot of "negative" articles here. What you shouldn't be doing for metrics, how you suck because you don't collect metrics, etc. but I've seen very few great articles on constructive metrics and how best to collect them.<p>I'm sure this is something we all struggle with and, having done a couple startups, I feel like I have a pretty good idea what my investors and fellow stakeholders expect to see. Does anyone have any great articles bookmarked on what metrics SaaS startups should be collecting, formulas, etc.?
A question regarding the HEU and MAUs -- how do you know when to balance reducing churn of those MAUs (getting them to come back after 72 hours) and focusing on the HEU?