Here is a FriendFeed discussion about it: <a href="http://friendfeed.com/science-online/cbbe2531/news-releases-elsevier-announces-article-of" rel="nofollow">http://friendfeed.com/science-online/cbbe2531/news-releases-...</a>, which boils down to the answer of 'no'.<p>This is typical of those with the power in science: they are too slow to embrace new technologies and to adapt to what researchers need. But, hey, why do they need to when they have researchers bent over a barrel whilst they rake in the money.<p>Scientific publishing is ripe for disruption, which includes getting rid of pdf.
Elsevier's attempts are laudable to make Scientific papers a bit more readable on the web. Most people will just download a pdf and print to read and keep! However, I was surprised to find out that their use of Javascript can only be described as 'archaic'! (Just do a page view of the images tab)