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Tips from a Small E-Commerce Owner

45 pointsby lsternlichtalmost 16 years ago

4 comments

jlangenaueralmost 16 years ago
Aside from the content, the presentation of this post deserves praise - it has to be one of the clearest presentations of data I've ever seen on the web. The text is concise and the graphs and other supporting graphics are unambiguous. Top work!
bjclarkalmost 16 years ago
Great tips. I've built a couple e-commerce sites for clients over the years and all of these ring true to me.<p>I think the "Quality Photos" tip is the best. For certain products, allowing customers to submit photos is also great (think Threadless.com style) since it's both product shots and social proof.
quizbizalmost 16 years ago
Great short tips but I would love to hear more about structure and flow: squeeze pages, landing pages, check out pages, cancelation pages.
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nicoalmost 16 years ago
Great post! I really liked the tips, very straightforward and simple to follow.<p>Have you tried chat and/or click-to-call solutions like liveperson's or eStara's? What's your opinion on these services? (even if you haven't tried them)
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