Its Amazon Prime for flowers.
After seeing this, I went to Amazon and searched for Roses, apparently I don't need 1800Flowers. <a href="http://www.amazon.com/12-Long-Stem-Red-Roses/dp/B00E45RBSG/ref=sr_1_1?ie=UTF8&qid=1392680993&sr=8-1&keywords=roses" rel="nofollow">http://www.amazon.com/12-Long-Stem-Red-Roses/dp/B00E45RBSG/r...</a>
Ideal if you do a lot of apologising ;) or maybe if you send corporate flowers often. But as matthewarkin points out you could just get these with AmazonPrime too.