I think it's interesting that some of the premium/upscale brands appear more "premium" with the minimalism, but the commodity brands appear cheaper with the same minimalism. Sometimes the last images take it too far though and leave a lifeless product.<p>For example (just my opinions)<p>Premium:<p>* Guinness #2, #3<p>* Evian #3, #4<p>* Redbull<p>* Schweppes (the glass bottle makes it look more premium I think)<p>Commodity:<p>* M&M #3 (It looks OEM or bulk quantity)<p>* Jelly Belly #3, #4 (Same bulk feel as M&Ms)<p>* Nesquik<p>* Pringles