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Groupon - Cool Business Model

25 pointsby Banzai10almost 16 years ago

5 comments

dlevinealmost 16 years ago
I think that the "threshold" is really a red herring. Having followed the site for a few weeks at this point, I would suspect that pretty much every deal "tips".<p>The actual effects of having a threshold are twofold: 1) First of all, it encourages people to tell their friends to participate 2) It creates the illusion of a group discount where none exists. A big discount might tarnish a business' reputation, but if there is a "group discount," people understand. When you think about it, there is actually no economy of scale about a business offering several hundred coupons valid for a six-month window.<p>It's brilliant marketing, though.
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thunkalmost 16 years ago
The central concept here -- a transaction triggers when a threshold of participants is met -- is bigger than group coupons. It's a sort of "Group Transactional Economics" by analogy to the atomicity of db or stm transactions. I think it could eliminate a lot of the risk and inefficiency dealt with by independent makers of all stripes.
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crux_almost 16 years ago
I worked at a consulting firm on a flameout .com (actbig) business that had a nearly identical model back in the late 90s; the big difference here seems to be the (smart!) focus on local businesses &#38; services rather than generic goods like electronics and furniture, and offering only one deal at per day (rather wootlike).<p>Last time this happened: <a href="http://news.ycombinator.com/item?id=692644" rel="nofollow">http://news.ycombinator.com/item?id=692644</a><p>I think the answer to the the question I asked then might be "yes." :)<p>(They still have a ways to go for profitability, though... 40 people on staff while the items are usually under $100 and have less than 1000 purchasers. Still, they've made it much further than my old client did.)
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dabeeeensteralmost 16 years ago
This is 10 years old! Letsbuyit ran this model in the dot-com hysteria but obviously blew up before they could prove it would make money (no doubt they got someone like Oliver Stone to direct their TV ads or something).
thomasflalmost 16 years ago
If auctions is the core of the new economy, then there's plenty of business opportunities left.