Being able to link to and follow links to specific content is a defining feature of the web that has been disrupted by single-page JS and mobile apps that don't support it.<p>I always find it frustrating when I run into this, so I'm glad to see people are trying to fix it.
I just wanted to point out that your (I'm referring to urx.com) landing page has this awful, misleading form input to collect your email address with a button next to it labeled "Contact Us."<p>Just call it what it really is please.
I think Chrome for iOS has one of the best deeplink/url schemes out there. It even has callbacks to return to your app.<p><a href="https://developers.google.com/chrome/mobile/docs/ios-links" rel="nofollow">https://developers.google.com/chrome/mobile/docs/ios-links</a>
This isn't new technology, it's readily available for iOS. People haven't implemented it for broad use because it doesn't work as well on iOS as intents do on Android i.e. I can't link from an email and have the OS decide if I should send it to the app or to a web browser.