There's something fishy about this infographic.<p>"The Culture Score Index Series is based on further analysis of the NOP World Roper Reports Worldwide(TM) survey, which includes in-depth personal interviews with more than 30,000 people age 13 and older in 30 countries between December 2004 and February 2005."<p>This is a relatively minuscule sample compared to India's population which is ~= 1.3Billion in 2004/2005. Same applies for many other countries. The results are not indicative at all.
Reading what? Newspapers? This survey is meaningless. At least use the number of books as your measure. Maybe what this shows is that the UK has the fastest readers in the world.<p>On the other hand in my experience readership is rather poor in the UK. All I hear at work is how amazing some TV programme was and you'd expect positive sample bias in a software shop.
As a UK citizen, I find this pretty depressing. It doesn't mention what form of reading it's measuring, though. BTW, usability tip: if you have to write "Don't squint" next to something, that's a sure tip that you're doing it wrong.