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3 Things Startups Shouldn't Worry About (And 3 Things They Should)

2 pointsby emsasiabout 11 years ago

1 comment

emsasiabout 11 years ago
I posted this up because my startup is definitely guilty.<p>1. Startups worry about funding. You should worry about building traction. 2. Startups worry about their ability to scale. You should worry about creating a viable business model, meaningful milestones, and a scalable infrastructure. 3. Startups worry about creating buzz. Startups should worry about creating a growth engine to open the sales funnel, accelerate the pipeline, and build their customer base.<p>I generally agree with the article&#x27;s three points.<p>But to point 1: how can traction help if we can&#x27;t pay the bills? This is our biggest struggle. We are considering shelving our onboarding efforts to focus on fundraising. Intuitively I know that that&#x27;s a huge mistake, but fundraising creates this big fear of failure. It seems like a chicken and egg situation.<p>Advice?