My product isn't tech-related[0], and my (re)launch didn't net me $58 G's, but I had great results when I relaunched it.<p>The site was running for years, but without any grand purpose or vision. Then I decided to completely revamp it, open it up as a platform for other cartoonists, and focus on a mission (help cartoonists make money). I wrote about this rebirth[1] and got an amazing response--24 hrs on the front page, lots of love and feedback. (And one minor snafu that cost me a few hundred bucks.)<p>I have another post sitting in draft mode about the exact results of that relaunch, including metrics, analysis, and discussion on getting qualitative product feedback.<p>[0] <a href="http://www.gagcartoons.com" rel="nofollow">http://www.gagcartoons.com</a><p>[1] <a href="http://www.gkogan.co/blog/creating-new-business-model-cartoonists/" rel="nofollow">http://www.gkogan.co/blog/creating-new-business-model-cartoo...</a>
I think this is a pretty interesting article about doing a revised product, 2nd product launch. From what I gather, it is quite similar to a 2nd or subsequent edition of a non-fiction book. I can't remember where I read it, but someone said that you can often make more money off of a 2nd edition, and often it takes a lot less work than the 1st edition as you are just revising the content.
In a lot of places it is common to have a big new feature launch once a year or so. Something as simple as a decent email launch sequence educating and informing your users and potential customers of the great new things you've added is often enough to make a nice bit of new money along with probably higher residual money.<p>Joel Splosky wrote about this a long time ago with the whole idea that each new set of features lets you serve more customers, but it also gives you the benefit of a new "marketing event" that you can use to go out there and tell everybody what you are doing.<p>Like anything, "launching" is a skill, and the more you do it, the better you get.<p>Tim Ferriss also mentioned once that one reason he got into nonfiction books is he can relaunch a new edition every so many years and continue to make good money with basically the same material.
For what it's worth, I read Authority before starting on my own book[1] and have earned almost $26k so far, sans relaunch. I'll be doing a 2nd edition sometime this year with lots of updates and will probably "relaunch" then.<p>Nathan's stuff is great, I highly recommend it if you're planning on doing a project like this.<p>[1]: <a href="https://www.petekeen.net/mastering-modern-payments" rel="nofollow">https://www.petekeen.net/mastering-modern-payments</a>
Good post. It reminded me of the US College textbook system. They do this at a larger scale. It definitely drives home why you would want to relaunch the product.
Here is a motivational song for y'all [1]<p>[1] <a href="https://www.youtube.com/watch?v=jJDtTZ0Q1lY" rel="nofollow">https://www.youtube.com/watch?v=jJDtTZ0Q1lY</a>