Hi All, this is Fred, the developer who built Gumpress. I'm happy to answer questions about the plugin. It's been a long road for me and Dan, my friend and partner on this project, and we're hoping that we can help a few people, starting with this. I'll be honest, I'm a little nervous about how this will be received. I've never done a "Show HN" before and this is also my first plugin I've made for the general public... :) Thank you for your time.
Three comments - all related to the positioning of the offering.<p>1) If the product already has a 30 day money back guarantee, what about re-positioning it as a free 30 day trial after which you charge whatever?<p>2) Its very difficult to compare the 3 options given the layout.
Make it more grid like (with an 'x' where it applies or with check marks and crosses - take your pick) so it's easier to see the benefits across the board<p>3) If you had an intermediate option between Bootstrapper and Business Builder (for say, $120-ish as an example) that included, for example, an integration only with Mailchimp, that may help with increasing conversions to the $197 option.<p>Hope that makes sense.
Best of luck!
Well done; really think you've got a decent product idea here.<p>Few comments, which you've probably already thought through, but worth mentioning. Have you considered how you'll get repeat revenue from your customers? Also have you considered selling consulting on this to clients (i.e. a fourth column) it might generate useful extra revenue early on.