Apart from the fact they used an existing code base to cut a lot of that time short it's a great example.<p>Actually the big lesson is probably that you current code base is probably reusable in lots of new ways with minimal work.<p>As to the site: what a brilliant idea! Risky I think - but super cool if it works out.
Yes, I was suckered in by the title, but when I clicked through to their website, I have to say I'm quite impressed.<p>Very professional, nice and clean, a product and a service business, and brilliant branding (if it works, not so brilliant if it doesn't). The "Steve and Allan" page was great. Who wouldn't want these guys working on their stuff?<p>Best wishes, guys. Hope to be hearing great things about you.