Guys, we are currently using Google Analytics Events to track clicks and conversions, but the events report are quite limited and confusing.<p>Do you have anything to recommend that does a good job on this? Both free or paid are very welcome.
You should check your GA installation as it should work properly.<p>However, give Mixpanel and Kissmetrics a try (they both offer free tiers and are fantastic tools)
Guys, perfect suggestions, thanks.<p>Looks like all of them share the same solution, but not the same approach. The one that I'm really impressed is Heap Analytics.
Definitely check out Mixpanel.<p>With respect to GA reports being confusing - while that may be the case, I wonder how much of that is an education issue.<p>If you haven't checked them out yet, Justin Cutroni has quite a few helpful posts on Event tracking: <a href="http://cutroni.com/blog/category/event-tracking/" rel="nofollow">http://cutroni.com/blog/category/event-tracking/</a><p>Hope that's helpful.
<a href="http://looker.com/" rel="nofollow">http://looker.com/</a> - up and coming. I've used google analytics and mixpanel. Google analytics is pretty basic.<p>Looker is really powerful and only marginally harder to use than mixpanel. Mixpanel is slightly easier to use, but much less powerful and flexible.
GoSquared offers event tracking and has a ridiculously simple API to integrate with. No free plans but I think they still have a 14 day trial. Mixpanel is awesome for any kind of phone apps (in addition to regular web funnels).