Would you be happier if we called files "objects" instead? It's just a name given to a on-disk data structure. Call it what you will. In the end it is just a stream of bits.<p>However I agree with you at a higher level. Our computer "file" systems have not evolved. And now they are being displaced by hundreds of isolated apps the manage out content. e.g. You might own the Jungle Book in your Nook account, but your copy of Peter Pan is on Amazon. Worse still, you don't even own these books anymore, they are instead a lease, which can be revoked at any time.
I guess technically the blog posts the author touts aren't "files". They're (usually) database entries stored in a database <i>file</i>. I'm not sure why this makes a difference, or why a database entry has more "creative discourse" than a file.<p>I'm pretty sure that old-school publishers and authors kept (paper) files of their works, too.
A hosted system where you can write and edit a book-length document and then one-click publish to various platforms, including direct sales, as well as dead-tree prints, would be pretty amazing.