I think the fact that they even started this campaign without thinking that it could turn negative for them implies a great lack of empathy on the part of the NYPD management team.<p>I know cops get the empathy drilled out of them (lest they be reduced as effective enforcers of law) but I think at this point, if you're involved in this organization, you should be asking yourself just exactly what you can do to improve the people you serve. This is definitely not it.