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Show HN: OptKit – Enterprise Level Conversion Rate Optimization Kit

13 pointsby acoyfellowabout 11 years ago

4 comments

gk1about 11 years ago
As a conversion optimization consultant, this is very interesting. It&#x27;s not a new idea, but the execution is really great. The setup process was easy to do and understand.<p>A few comments:<p>1. Does the script really need to be at the bottom of the &lt;body&gt; tag? All my projects use Google Tag Manager -- which is placed at the opening of the &lt;body&gt; tag -- and it&#x27;d be <i>much</i> simpler to plug it in with GTM without ever touching code.<p>2. What does the JSON output look like? I wonder if it&#x27;s acceptable for Mailchimp&#x2F;Mandrill or other mailing list services.<p>3. I think it&#x27;s a bit early to claim you have &quot;enterprise-grade&quot; targeting. How about IP filtering? Custom event triggers? Etc.<p>4. Is A&#x2F;B testing capability in the works?<p>5. Any way to modify the popup code? I&#x27;d love to be able to add custom GA event tracking, and such.<p>With all that said, &quot;Enterprise Level Conversion Optimization Kit&quot; is really overselling yourself. Enterprise level? No. Conversion optimization? Only if your top-priority conversion is getting emails, which is rarely the case. That definition needs some more work.<p>Edit: And as several others have mentioned, the actual popup on your site is wonky. I tried triggering it (by moving my cursor towards the top-right corner) but all I saw was a very quick flash of the screen, followed by the small sticky appearing in the bottom-left corner.
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sutterbombabout 11 years ago
Interesting concept. I&#x27;m curious to hear how you tune the decision to display vs. not display the popup.<p>For instance I was disappointed that trying to leave the site the first time didn&#x27;t pop up your product to try to convert me. Seemed like you should be trying your own product on your own site. I went back to test it a 2nd time though and did get the popup when I was trying to leave. 3rd time through I didn&#x27;t receive the popup.
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eranationabout 11 years ago
This is probably a stupid comment, but I was really expecting to see something trying to stop me when I closed OptKit&#x27;s own tab. Eat your own food and show me how you increase YOUR conversion rates, if you manage to do that, I&#x27;ll probably buy your product. Don&#x27;t tell me about your product, show me your product.<p>Or perhaps I didn&#x27;t understand what it&#x27;s about...<p>Just my 2 cents.<p>EDIT: Ok, I tried again and now I got a pop up, I guess it&#x27;s about timing etc. I guess if this works <i>most</i> of the time, it&#x27;s as good as if it&#x27;s working all of the time. Will give it a try!
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benlarceyabout 11 years ago
Could only get it to work after a few tries unfortunately. Great to see some more options in the exit-intent space, but definitely needs some refinement; the form fields on the pop up won&#x27;t accept any inputs.
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