>Also on Monday, the company released a new technology it calls OmniLinks, a special type of “smart” web link designed to help developers direct users to either a mobile app or a traditional Web page, depending on the device they’re using.<p>What happens if someone is using a phone but wants a real site rather than having to install permission-happy bloatware as so many sites' apps are?
How can URX lock in customers?<p>It seems like their deep linking method could be replicated easily (i.e. someone could build a site which generates deep links on demand, in the same way as URX does, even using the existing designed-for-URX tags in the HTML of the source page).<p>Is omnilink just part of their strategy?