I love this company. We use them every day and we recommend them to all of our merchants (who in turn love them). Their product is in a small but distinguished group of tools that are so good they set a new standard. I consider circleci amongst that group, for reference.<p>Congrats guys
Congrats on the funding.<p>Perhaps Optimizely should run a test on their blog to see if their overall revenue is truly boosted by blocking cmd/ctrl+click on the "homepage" link (or pricing, or about). I'm reading the blog post, but want to also open their sales site in another tab, and... I can't. Feels like a bad idea to me, but maybe there's some logic behind it?
Wow huge round for 7,000 users, but I think I missed something. The plans range from $14 to $293/month and then there is an enterpise plan. If we say the average revenue/user is $100/month that would be $700,000 in revenue/month * 12 = $1.14M/year? Pretty impressive for 7,000 users, however, with 200 employees the burn rate is $10M/year?<p>Despite that the valuation is $200M, what did I miss?
I was a huge user of Google Website Optimizer. It was so easy -- you just put Google's JavaScript in your site and it shows your users different versions of the page.<p>When Google shut it down, I tried Optimizely a few times. It was so much more complicated, I didn't have the time or skill to setup tests.<p>Optimizely- Congrats on the funding. I still want to use you. And maybe I'm dumb, but I have trouble figuring you out. Anything I can do?<p>Anyone know of a simpler alternative to Optimizely?
Most comments here focus on the immediate revenue potential. But this is part of a much larger ecosystem, that spends billions of dollars deploying enterprise marketing platforms with Adobe, IBM, SAS, Oracle. Performance Optimization is just one of the many areas in this space.<p>The enterprise marketing platform is an area ready for disruption. Few large, expensive and slow players. Most offering clunky proprietary products, that require a huge learning curve.<p>After (if?) Optimizely solidify presence in this space, they can move up the food chain: tagging, re-targeting, DMP, personalization, campaign management, content management, etc.<p>So far they're off to a good start. And worst case scenario, they'll be acquired by Adobe and will become the new version of Test & Target.
Congrats.<p>"Triple digit year-over-year growth in annual revenue since launching in 2010."<p>Is easily misleading without context.<p>I don't expect companies to divulge revenue numbers, but a company founded on data driven insights for site content, could probably choose more appropriate metrics to share.
Random thought: Companies like optimizely have key data on its customers (conversion rates) and it may be valuable to a VC to have a board seat / access for the data alone. Not alleging any malfeasance here, just think it is an interesting angle.
One of the most important products to happen to marketers in a long, long time. Congratulations guys! I love your product and find it incredibly easy to use.