'patio11 if you're reading this (or anyone else who knows): What does the "Fundamental SaaS Equation" equate to? I mean, it's obviously some measure of the "expected value" of traffic over a period... is it the "expected LTV" for a group of traffic? ie. is ARPU/churn == LTV ? (Possibly as a consequence of the infinite series implied by churn...?)
I love this presentation. One thing to consider (slide 22) is the first step of the homepage acquisition funnel.<p>I have a feeling that the trial conversion is actually better than depicted. It might be worth checking to see if this "viewed page" event is including people who have already created an account, and are simply visiting the homepage to log-in.<p>I had the same problem with Mixpanel and wrote about it:<p><a href="http://lukethomas.com/accurate-acquisition-funnels-mixpanel/" rel="nofollow">http://lukethomas.com/accurate-acquisition-funnels-mixpanel/</a>
Anyone else having issues with the video player? Every time I enter or exit fullscreen, it does odd things like skip ahead, rewind back, get stuck on a single frame, or (my favorite) start playing an entirely different video!<p>I'm on Chrome 34.0.1847.131 m (Win), FWIW.