I thought it would be interesting to see how <a href="http://www.useronboard.com/" rel="nofollow">http://www.useronboard.com/</a> stacks up, based on some of the feedback dished out in those teardowns. Some quick notes, based on <a href="http://i.imgur.com/mIwr3TS.png" rel="nofollow">http://i.imgur.com/mIwr3TS.png</a>, and assuming that the goal is to sell copies of the book.<p>- There's no call to action at all<p>- Assuming someone who lands here would have some idea of what user onboarding is, the page doesn't say specifically how this will help me get better at it. Just gives me a definition which I (probably) already know.<p>- Mentioning brands I recognise (Spotify, Pocket, Pinterest) is good. Makes me curious to know more. But I'm not sure exactly what a teardown is.<p>- Ahhh, so there's a book that I'll like if I enjoyed the teardowns. I guess I'll look at a teardown and then maybe I'll look at the book afterwards.<p>- Once on a teardown page (eg. <a href="http://www.useronboard.com/how-shopify-onboards-new-users/" rel="nofollow">http://www.useronboard.com/how-shopify-onboards-new-users/</a>) there's nothing mentioning the book at all.<p>- I am now addicted to teardowns and have forgotten about the book. The Training & Contact links at the top do not get my attention. Which is a shame because I think <a href="https://www.useronboard.com/training/" rel="nofollow">https://www.useronboard.com/training/</a> does a pretty good job overall.<p>- Completely ignored the Latest Posts bit at the bottom of the homepage. Looks very similar to the Less Accounting one (<a href="http://www.useronboard.com/how-lessaccounting-onboards-new-users/" rel="nofollow">http://www.useronboard.com/how-lessaccounting-onboards-new-u...</a>)<p>Maybe it's not actually trying to sell very hard the book and I'm over thinking it a bit, but I did find it interesting to try and apply what I'd just learned.
Hi everyone! I just saw a bunch of tweets linking to my site and traced it back here -- I'm the person behind this site and if anyone has any questions, I'd love to answer them here!
If you've not got it already, buy Samuel's e-book - it's ace! <a href="https://www.useronboard.com/training/" rel="nofollow">https://www.useronboard.com/training/</a>
I'm not sure this is the intended use case, but this website allowed me to check out a few products without having to sign up for a trial. I think I have free trial fatigue. It also introduced me to a few new products.
Wanted to chime in about Samuel's consulting service. I was part of a project that Samuel did a teardown for. He went above and beyond to do a very thorough video and answer questions on the follow-up call. It's especially handy if you have a bunch of small UX issues you're working on and find yourself going in circles debating the same issues. His "first-time-user" take on things helps iron that out. He also points out a lot of things you havne't noticed because you're been staring at the same design for so long.
Slight tangent:<p>This is a great example of something most people can do to boost their earning potential, even (especially) as an employee. As an aid to selling ebooks & training, the benefit is obvious (it's on HN). But, something like this would also make sense to anyone working on UX.<p>It's at least as valuable as an acronym on your CV.
The breakdown of the OKCupid process has these two comments about illustrations:<p><pre><code> 1. Illustration of smiling high confidence person draws you in.
2. The illustration feels a bit flat and 'uncanny-valley-ish.' it leaves an
impersonal impression, but that might be the intent (i.e. you get the
personal stuff when you log in)
</code></pre>
Would you be surprised to learn that these comments are about the same illustration? I was. I clicked back and forth 4-5 times to make sure I was not missing something. A lot of the comments made it seem like I was listening to Foamy the Squirrel give stream of consciousness impressions as he signed up for online dating.
Netflix slide 34. "Opportunity for smiling faces or other positive imagery, to promote more encouragement".<p>You think so? I have mixed feelings about this.<p>I think designers tend to overload commercial websites with cheesy smiling faces.<p>Maybe if they could come up with some more creative idea for positive imagery instead... but happy people, perhaps it's actually good that they didn't resort to this cliche again (since - as you pointed out - they already showed us a bunch of people mysteriously smiling at the menu screen like some drugged Joker victims ;) )
It's super instructive and extremely interesting. If anything, I'd like to see more BAD examples :) I should think they're easier to find!