Good? These new top level domains are ridiculous, imagine talking to some less tech savy person about one of these<p>"Hey, check out my amazon shop at coolstuff dot amazon"<p>"coolstuff dot amazon dot com?"<p>"No coolstuff dot amazon"<p>"huh?"<p>Com stands for commercial, amazon shouldn't need their own domain to sell stuff.<p>EDIT: commercial, not commerce
Having worked in the domain industry, and closely with many of the individuals currently bidding on these new tld's (and in some cases have already won ./something/) I can say this is just a land grab. No one has any idea what to do with .nike, .coke or .whatever, they're just after them because they dont want someone else to get them.
The more I think about it, the more I think that non-country TLDs were a mistake. Each country getting their own TLD to manage as they see fit was a good idea... but everything else? It was pointless taxonomy. com/org/net/etc? Who gives a crap? At this point the TLD system is nothing but a way to drum up more registration fees by registering more and more domains per-business.<p>Of course, the fact that domains are backwards (subdomain <i>first</i> instead of <i>last</i>) is a bigger problem for obvious security reasons.
The fact that these TLDs are being given to companies based on their size/lobby effort/money -- or even that TLDs are being given to anyone by any criteria -- should be sufficient to make all tech savvy people migrate to alternative DNS schemes, such as GNS or Namecoin. C'mon, this is not only ridiculous, it is hugely seriously dangerous.
Trillion $ changes hands on .COM domains, billions were lost on the .COM collapse, no other tld has this much $ spent on it. It is ingrained into people's consciousness. Who ever tells you otherwise is selling you a bridge.