This is an interesting design, independently if it may or may not be successful. In my opinion the keyboard should be reinvented. The qwerty and similar designs works, but not for everybody. I for example, took a course on using qwerty correctly, with all fingers, and without having to look at it, and failed. I can type fairly fast, but must look at the keys most of the time, and mostly use both index fingers only. The arrangement feels not intuitive for me, more like a mess. I can't never remember where a key is located exactly. All I can memorize are approximate locations. I am sure that at least for me, there could be better keyboard implementations. I have been thinking, and have some ideas. Both for on-screen touch, and physical keyboards. I may try implementing them soon.<p>There is currently a cool trend on the PC market, in which companies are trying innovative form factors. The hybrid laptop-tablets are becoming popular. There are great devices on the market. MS surface 3, lenovo yoga and miix, asus convertibles, acer R7 and switch, are good examples. But the way I see it, these devices are saddened by the ugly and not cool qwerty keyboards. I wonder why those companies that have the resources, and are eager to differentiate on the market, haven't tried any alternative to the old qwerty. The world needs more creativity. For example, what does stop Microsoft, from offering a choice of alternative keyboard implementations as surface covers? In my opinion this is a big missed opportunity, and I hope these companies realize it someday. In the meantime, I may soon come up with a homemade alternative keyboard for my personal use.<p>For those that the qwerty keyboard works, they should continue using it. But for those that don't, which I suspect are the majority, could use alternatives. There is an interesting opportunity in the market for those that realize it.