A blog citing another blog citing a TED talk. Still a great quote though.<p>> What is the hedonic opportunity cost of spending 6 billion pounds on a load of railway tracks? Here’s my naive advertising man’s suggestion: what you should in fact do is employ all of the world’s top male and female supermodels, and pay them to walk the length of the train handing out free Chateau Petrus for the entire duration of the journey. You’ll still have about 3 billion pounds left over and people will actually ask for the train to be slowed down.<p>From Ogilvy UK vice-chairman Rory Sutherland’s TED talk, ‘Life lessons from an ad man’.
<a href="http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man" rel="nofollow">http://www.ted.com/talks/rory_sutherland_life_lessons_from_a...</a>