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Why developers should build single-purpose websites

29 pointsby briancrayover 15 years ago

7 comments

tdavisover 15 years ago
<i>Think pie. Think pie and space shuttles. Pie = Simple and delicious. Shuttles = Complex and metallic. Pie = Shuttle Killer. 'Nuff said.</i><p>If you're not going to make any sense, you might as well go all the way.
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patio11over 15 years ago
The value of links split over a portfolio of single-purpose websites is questionable. SEO is a Winner Take Most game, in which having 1% more ranking ability (in general, links) than the next guy can result in you getting 50% more traffic, or more, because of how people click the highest positions in the SERP overwhelmingly more. In other words, there is an increasing marginal return on links <i>pointed at the same domain</i>.<p>Thus, splitting your links over 5 or 50 or 500 properties tends to mean you rank for a LOT less than you would have had you "put your eggs in one basket", even if you get marginally more links in aggregate to the portfolio than you would have gotten to the single site.<p>The only exception to this which jumps out at me is exact match domains, because they can rank with many, many less links than an identical page on non-exact match domain. (For those who are new to this concept: if your query is <i>exactly</i> [exact match domain], then exactmatchdomain{.com|.net|.org} and a few major country TLDs get an automatic and <i>massive</i> bonus in their rankability <i>for that query and that query alone</i>. My main domain has thousands of links, many from fairly authoritative sources like e.g. google.com. My mini-sites on exact match domains generally start with one link from my blog and outrank the main site within a week or two.)
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enjoover 15 years ago
How is Twitter a Facebook killer?<p><a href="http://siteanalytics.compete.com/facebook.com+twitter.com/" rel="nofollow">http://siteanalytics.compete.com/facebook.com+twitter.com/</a>
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pkulakover 15 years ago
I've never seen a writeup end with a sentence that completely destroys the entire thesis.
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cstefanoviciover 15 years ago
I just built a simple, single-purpose one... it's powered by Twitter though and I hope people will use it. Let me know your thoughts everyone. Check it out: <a href="http://www.blibu.com" rel="nofollow">http://www.blibu.com</a>
nossover 15 years ago
Without openid or similar federated login a downside is that people are reluctant to register.
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rwolfover 15 years ago
The author mentions his project PXtoEM.com a little too often in this post.
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