Here's my problem with Scott Adams: he thinks he's a lot more clever than he really is, and he is down right smarmy about it. I've been in the dot-com start up pressure cooker, I'm in another start up right now. The one I was part of over a decade ago needed to pivot and failed, miserably. It didn't have to, but it did. We had great people and a solid foundation, but needed to reorient. We didn't due to management, and it went tits up in no time. Tens of millions of dollars flushed down the toilet. The one I'm part of now, we've only spent a little over $100k, and after a couple setbacks, we're realizing a pivot is needed, but one that actually will save the core of the company and make it more successful.<p>Scott Adams comes in and discovers the idea of pivoting, paints it as a startup concept that he can see through and discover how it's being misused, and writes another pretentious blog post about it. Pivoting has been a business tool for centuries. Nintendo used to make playing cards, Nokia made rubber products and paper, Berkshire Hathaway was a textile mill, AmEx did mail. They all pivoted when the time called for it.<p>What these startups are doing is realizing they have an idea that for whatever reason, they can't pull off. Maybe it's a bad idea, maybe it's the wrong team for the job, whatever. So rather than break up the company, they SAVE THE COMPANY. Just like a human who changes jobs if the need arises, so do companies, which are run by people. They get together as a team, and figure out what they did wrong, and what they can do to fix it, and pivot. They come up with a new plan to save the company.<p>And now Scott Adams makes the realizations that some startups are based on bad ideas, that some react to the market to survive, and that others have taken this as a lesson to realize the objective is to find success rather than hold on to your core idea until you die. And he shares this with us as the benevolent braintrust he is. Scott, open a business textbook written anytime since 1900. This is not a unique nor new idea.<p>Oh, and the Internet IS a technology, it's one that enables many things, like psychological/market experiments, but it's still a technology. Don't think so hard next time, Scott. You'll hurt yourself.