> Typing your credit-card number into a web browser was once considered a sign of insanity until Amazon showed how easy and safe buying things online could be.<p>Eh? I remember doing this via AOL before Amazon even existed.<p>> The option to rent rather than buy computing power greatly reduced the cost and complexity of launching a new company.<p>AWS is still more expensive than many of the alternatives and at small scale is more complex.<p>This feels more like an Amazon puff piece than written by anyone who really understands what they are talking about. Maybe it is just me and the fact I don't need bursting workloads.