It seems like the Amazon reviews might be stacked. There certainly are a ton of them popping up at 10 am this morning. Plus you can always tell a sock puppet review when they don't actually mention content and say things like "Greatest Book Evah" instead.<p>I know it's important to appear that the book is a proven reading experience, and reviews are the essential way to do that, but fake/paid/friend reviews just raise red flags.<p>I'm a huge fan of Priceonomics, and I would love to buy their book, but my concern is that a good portion of the book is repackaged articles. And anything that is a "heavily edited mashup" makes me cringe.<p>"Everything Is Bullshit consists of some new essays, some of our favorite older essays, and some chapters that are heavily edited mashups of various pieces we’ve written before.<p>If you’re a fan of our blog, we hope the new essays will be reason enough to buy the book: The Seal Clubbing Business, Why Is Art Expensive, How to Sell Nothing for $1000, The Big Lie, The World’s Most Expensive Free Credit Report, and The Food Industrial Complex.<p>Some of our most popular essays on diamonds, taxi medallions, academic publishing, wine, colleges, and other bullshitty things also make an appearance. Some of the essays are in a different form than when we originally published them; others look mostly the same."<p>So, with the sock puppet reviews, and the essays that "look mostly the same", they didn't convert me into a buyer.<p>My advice:<p>1. Sincere pre-release reviews. Praise and criticism.
2. A clear TOC with the new stories outlined (and republished ones linked to)
3. Enroll in Kindle Match. $9 an Ebook is outside the optimum pricing range for Ebooks. (2.99-4.99)
4. Use this to build the Priceonomic brand and not as a revenue structure. Price accordingly.
5. Look at your Freakonomics and Gladwell covers. I like yours, but I don't think it's the best version you could come up with. Though I recognize that good covers are hard. Very hard.<p>If you want my help, msg me. This, all of this, is what I do.