They say each app install costs 30c, 10% of installs are active users, and in June 13% of active users were paying members - so the total customer acquisition cost was $23 for each customer paying $4/mo. They expect the percentage of paying people will double in the coming months, although no indication of why that would be the case or what the expected attrition rates are (fitness clientele is notoriously flaky). Unfortunately I couldn't find any Twitter chatter about 8fit so it's hard to gauge the sentiment of the initial 10k users.<p>Look like a smart investment into a strong founding team, rather than the product itself at this stage (not suggesting that the product cannot stand on it's own merit - only that the "team" slide was the most impressive part to me).
Taking a look at your app, it seems a little disingenuous to tell people they can see the same results without a gym membership. Maybe a complete beginner will see the same results for a few weeks, but after that there's no way.<p>Also, fitness advice I can trust and nutrition plans that work? Why should I trust you guys over anyone who has an actual background in exercise physiology or nutrition? Do you have any evidence that your nutrition plans are better than premade ones online? I'm blown away that people give Soylent so much crap, but they're following the same principles as apps like this (an "if it fits your macros" approach) but do it with consistency and accuracy that a meal plan could never achieve.<p>It looks like you're off to a strong start, and I wish you the best of luck, but the app so far looks like it's strongly overselling/under-delivering which can be pretty offputting.
So, to get a little but off the whole deck/fundraising thing - but how do you compare yourselves to say, Fitocracy. I just started using Fitocracy, and am really enjoying it so far. As much as I hate the word, the "gamification" elements are truly effective - definitely push me to want to workout more and climb up that point ladder.<p>Other than that - the app looks solid, and nice n simple. My only feedback is the tagline "for people who hate fitness". I am not a massive fan of fitness (hence why I am interested in these apps), but want to become someone that DOESN'T hate fitness - isn't that the entire goal of your company?<p>Congrats on raising the round and a great execution so far though :)
Inspiring post! Thank you!<p>Your numbers look truly amazing, low CPI and high conversion rate to paying users.<p>Do you mind sharing what's your sustainability/breakeven point in terms of monthly paying users? :)
I guess it is around 25000, which you should be able to reach pretty soon assuming a 50% split marketing/product for the fresh funding.<p>Best of luck to you.
So, I just downloaded the app, and I would love to know how you managed to get this app approved by Apple. In app subscription not using Apple's IAP? It seems to me this won't last long if you ever get a competent reviewer. Either that or I'm missing something?