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I/O Thoughts

323 pointsby ismavisalmost 11 years ago

16 comments

timothyaalmost 11 years ago
One of the things that I&#x27;ve always seen as an interesting difference between how Google and Apple run their developer relations teams is the title that they give their employees. Apple has <i>Technology Evangelists</i>, suggesting that they promote the use of certain technologies (typically Apple&#x27;s own technology or Apple-supported web technology). Google, on the other hand, has <i>Developer Advocates</i> - these are people who actually represent non-Googler developers internally at Google.<p>While they may just be titles, my experience has been consistent with their titles. Apple representatives you see once a year at WWDC, while Google representatives you see at Google I&#x2F;O and also at a number of Google-hosted events year-round, including the regular videos they put out (and the &quot;office-hours&quot; type Hangouts they have so that you can actually talk to them and get your problems resolved) - just look at all of the events they have scheduled on the Google Developer Events page[0] or all of the videos they have on their YouTube channel[1]. I&#x27;ve also seen a lot of them give talks at tech conferences, while Apple employees are rarely seen at conferences. And you can see that Google&#x27;s Developer Advocates really do talk directly to the actual teams directly and file bugs against them when necessary on behalf of developers everywhere. It&#x27;s a system that has worked pretty well in my experience.<p>I will also agree that Google&#x27;s Developer Advocates don&#x27;t care too much about what platform you&#x27;re using and just want to help you. I&#x27;ve been to a number of Google-run technical workshops and codelabs, and the people there are willing to help you with whatever problems you run into, no matter what it is.<p>[0]: <a href="https://developers.google.com/events/" rel="nofollow">https:&#x2F;&#x2F;developers.google.com&#x2F;events&#x2F;</a><p>[1]: <a href="https://www.youtube.com/user/GoogleDevelopers" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;user&#x2F;GoogleDevelopers</a>
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chealdalmost 11 years ago
&gt; <i>ever since we’ve had success on the Android platform [Our Apple developer rep has] made it very clear that his services are no longer available to us.</i><p>Wow. That is shocking to me - is that typical of Apple? I know they&#x27;re very much about having people their ecosystem, but I didn&#x27;t realize that there was this kind of animosity towards people who stepped out of bounds.
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suprgeekalmost 11 years ago
&quot;...is that it highlighted just how insular and superior a lot of Apple developers act and feel. If you don’t believe me, just join a group of them at WWDC and whip out your Android phone. Within moments, you’ll wish you had whipped out something less offensive, like your genitalia instead.&quot;<p>Can relate to this a little bit...A coworker who is completely in the Apple camp argued fiercely how consistent the iOS keyboard was when I mentioned to him that the Android one changes case to match the Caps lock setting.
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zmmmmmalmost 11 years ago
&gt; Android is now clearly their platform of choice, it runs on TVs, cars, phones, tablets, watches and in your home. The same OS, different screens was their message.<p>This was one of the big surprising take aways for me. The minute Pichai took over I had the feeling that Android&#x27;s future was limited - they would keep investing in it for sure but it would be on a long term road map for convergence and eventual transition to ChromeOS. I expected to first see Chrome apps running as first class citizens on Android, then a new SDK for Android that was all about ChromeOS and then finally a deprecating of the Java SDK. It always felt to me like internally Google preferred ChromeOS and the web as a platform and Android was a sort of accidental success that they were just running with until they could somehow meld it into their pure vision of computing, as represented by ChromeOS.<p>So now I&#x27;m having to significantly revisit all that thinking, as if anything Google seems to be pushing Android everywhere and little was said about ChromeOS.
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dewittalmost 11 years ago
Not directly related to his post, but if you haven&#x27;t tried Pocket Casts yet, I highly recommend it. Best podcast app I&#x27;ve ever used, hands down.
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amaksalmost 11 years ago
&quot;Having met a lot of Apple employees, I can’t say the same is true on the other side. They seem overly obsessed with Google, and are insanely sensitive should you bring the topic up, or deity of choice forbid, you actually develop on a Google platform.&quot;<p>It used to be exactly like that in Microsoft around 2010. Microsofties were extremely sensitive about non-WP devices other employees used. Hopefully things have changed there since then.
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joeblaualmost 11 years ago
&gt; None of them care what phone you use, what laptop you choose or which platforms you develop for.<p>Benedict Evans has a very interesting take on why Google has this sentiment. Basically, it comes down to Apple being about hardware and considering the cloud dumb storage and Google being about cloud services and the hardware being dumb glass (not Google Glass, but hardware interfaces). It seems like Google as a company is in sync, all they want to do is get their cloud services on as many devices as possible because the real value of Google is in the cloud. I agree with Benedict&#x27;s hypothesis and I can&#x27;t wait to see how these two companies unfold over the next decade. They currently seem to have two different trajectories.
jghalmost 11 years ago
meh...I&#x27;ve been in the &quot;Apple Camp&quot; since they released the SDK in 2008 and I&#x27;ve yet to work with anyone who would find it offensive that someone has different tastes than them when it comes to their device choices. it really doesnt matter that much.<p>That said I&#x27;ll probably be looking to do more non-iOS work as well in the near future, I need to expand my horizons again.
skizmalmost 11 years ago
You have to remember, Apple is selling all Apple stuff. Google is selling the web.
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alttabalmost 11 years ago
Late one night I began watching the room sessions, and after I kinda wrote off the Keynote I began to see the same level of organization the writer spoke about. Unification across all applications, platforms, screen sizes, and use cases was a huge priority and that is a rather radical shift from what I&#x27;ve seen. They have focus.
aleccoalmost 11 years ago
How sad it is we are so easily seduced to take sides on a false dichotomy. How easily we forget our work becomes just a cog on someone else&#x27;s platform. Relations centralized, us with the big player, very one-sided.
eitallyalmost 11 years ago
I agree with everything you wrote -- thanks for taking the time to put it to paper! Two other things: I&#x27;ve been to five I&#x2F;Os and this year&#x27;s keynote was absolutely the worst in terms of quality of presentation. It honestly seems like they didn&#x27;t plan to announce L until it was leaked a couple weeks ago. I&#x27;m glad they did and I think, given the lack of prep, it went pretty darn well. Secondly, before they started charging $900&#x2F;ticket, I&#x27;m absolutely sure a lot of locals applied just for swag. I don&#x27;t think that happens anymore, and you can tell from what they handed out this year that there will be no more free phones and tablets. If there is hardware swag, it will be <i>new</i> tech, not the stuff everyone already has.<p>Additionally, I was truly surprised at the heavy focus on Android at the expense of nearly everything else. I think with Sundar in charge we&#x27;re seeing a sea change at Google in terms of platform focus, and this is -- while a little confusing sometimes -- a good thing. It also means I&#x2F;O is turning into truly a hardcore developer conference with a unified theme (or several big themes), rather than a sort of dog &amp; pony show (&quot;Hey, look at this shiny, useless crap we&#x27;ve been working on!&quot;) like in the past (Nexus Q anyone? Android @Home? Google TV?). There was no mention this year of anything besides Android platform products &amp; services, except the expected general purpose dev platform stuff (Compute Engine, App Engine, etc). I was surprised at the lack of mention of anything enterprisey, nothing about Google+ or identity management, anything about ChromeOS (just a small plug in the keynote about schools adopting Chromebooks), or any of their X projects. I at least thought they&#x27;d have some robots there to ogle.<p>If the keynote was subpar this year, the &#x27;box talks were a highlight. The speakers were almost universally awesome, the open fora allowed high quality engagement, and if one topic didn&#x27;t interest, it was easy to stroll to the next whiteboard&#x2F;screen and see if that one did. Jake Archibald&#x27;s talk on browser quirks was my favorite.<p><a href="http://www.html5rocks.com/en/tutorials/speed/script-loading/" rel="nofollow">http:&#x2F;&#x2F;www.html5rocks.com&#x2F;en&#x2F;tutorials&#x2F;speed&#x2F;script-loading&#x2F;</a><p><a href="http://vimeo.com/77497239" rel="nofollow">http:&#x2F;&#x2F;vimeo.com&#x2F;77497239</a><p>Btw, I was fully expecting Android Wear to be a novelty I had no use for, but I very quickly came around and already find myself talking to my watch, James Bond style. I completely agree with this Ars post: <a href="http://arstechnica.com/gadgets/2014/06/android-wear-smartwatches-make-google-glass-obsolete/" rel="nofollow">http:&#x2F;&#x2F;arstechnica.com&#x2F;gadgets&#x2F;2014&#x2F;06&#x2F;android-wear-smartwat...</a>. My wife &amp; I have a &quot;no phones at the dinner table&quot; policy but even my kids have been telling me to &quot;ask Google&quot; for answers to questions. Having the knowledge graph so handy is awesome.
bjchristalmost 11 years ago
Are google glass completely dead now?
_pmf_almost 11 years ago
Could we please not appropriate the generic term I&#x2F;O for the gimmicky marketing travesty that is Google I&#x2F;O? Some people expect an insightful article about system programming.
webwielderalmost 11 years ago
At the end of the day, Apple has always delivered far superior tools, frameworks, and ecosystem (development-wise). That to me says a lot more than how friendly the staff is.
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megablastalmost 11 years ago
Great piece, very interesting.<p>&gt; Overall they just seem more balanced, you can tell that what Apple is doing doesn’t keep them up at night.<p>Eh, I have found the opposite, whereas Android developers will be very hardcore, almost akin to .Net developers who only use bing. They will only use Android, and Google, and Open Source, and never pay for anything ever. Even apps. And beware if you have an iPhone.<p>Not all, and maybe I am sheltered from the Apple critics because I leave my Android phone and table at home. And it really depends who you meet.<p>I certainly see Apple as a very closed company compared to Google, but it looks like that is changing with the WWDC 3,000 API&#x27;s announcement, really opening up the OS to developers. iOS devs can start to do cool things that Android devs have been doing for a while.<p>As for the Google anouncements, is TV any different than the last few years? And they still don&#x27;t seem to have wearables right yet.
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