Nothing on the merit of the article, but the actual name of the publisher is "Hachette", not "Hatchette". The title looks like a hatchet job currently...
Giving the authors 100% of the profit is a great negotiating move, it really bring to light how much the authors are getting screwed now in terms of book profits. Also Amazon makes it clear to everyone they don't care about the money as much as Hachette.