Finally got my app approved by Apple after a couple rounds of rejection/modify/res-submits. The process was quite opaque at times.<p>Thought it would be cool to hear other's hard won tips and tricks. There is surprisingly little NON-GENERIC advice online to demystify the process.<p>One anecdotal tip I picked up (your mileage may vary)<p>-------------------------------------<p>If you end up receiving a call from an Apple Rep after rejection, ask them straight up if they personally used/reviewed your app or not.<p>If they didn't use app, it is basically just a "developer relations courtesy call" and they will only be passing on some information that may help you re-submit. They won't offer up this fact up though on their own volition. So take it from me, better to find out at the beginning of the call so you don't spend a ton of time and stress explaining something they can't understand or take action on anyway.<p>Now, in the case where they had used the app, this was a better outcome. They started out the same basic way, "we've rejected because so and so..." then I was actually able to explain some things, probe for some insights, and then get a second review without having to re-sumbit.