I very strongly disliked Console Wars, the book this is an excerpt from.<p>The chosen style of the book is overly detailed recreations of events with cheesy dialogue. It's a very grating style, and one that makes everything feel incredibly fake.<p>Also, I'm sure that there are a huge number of awesome stories that could be told of that industry and era. The author of the book found very few of them. Instead the rather thick book is filled with retellings of cheap marketing stunts, ad design, junkets, uninteresting human interest stories of people who aren't important enough to the story to really merit fleshing out, etc. And of course all told with way too many words. There's actual material for maybe 150 pages, not 550 pages.
I have not read the book but I would think they credit EA for a major assist for the Genesis. Madden, NHL, Basketball all launched on Genesis which brought it older fans.
I wrote about the history of Sega awhile back: <a href="http://adterrasperaspera.com/blog/2006/01/03/the-downfall-of-sega-part-1/" rel="nofollow">http://adterrasperaspera.com/blog/2006/01/03/the-downfall-of...</a>