Creating distraction-free reading experiences

I might be old and crotchety, but that post is the opposite of a distraction-free reading experience. I count at least 6 fonts, 3 different background colors, 3 text colors, excessive whitespace on the borders, images that break that whitespace, animations, all pictures interrupt the flow of text...

I find it ironic that the background of the page keeps changing from light to dark and that the article is interspersed with images including a GIF.

How about we stop trying to design experiences and instead just write better?<p>The reason why you were absorbed into the book had little to do with the way the book was printed and everything to do with the story.