They're surprisingly forgiving. If someone stole my IP and then utilised it in a commercial product I might not be so forgiving.<p>That being said, it is a very happy outcome, $4K to food banks and the author seems happy. Plus I'm sure Kraft's design company can write off the charitable donation anyway.
I wonder how enforceable that indemnity is. It seems to me that Kraft wouldn't be able to protect their big pockets by passing off liability to a company with relatively little in the way of assets.