Just Do It.” The Nike tagline is a message that has been ingrained in all of us due to the power associated with branding. Nike is an empire that has proclaimed its identity and has consistently focused on who they are and what they stand for in the world. When I began thinking about Nike, and the way that they have become part of our vernacular, I began to think about the concept of branding and how it epitomizes creating an identity. It made me realize that this type of identification strategy is not only apparent in Corporate America, but it is also something that takes place in the lives of all of you and everyone else in the world. When we establish an identity for ourselves, we become the Nike, Addidas, Under Armor, and Google of our own world. But if this is the case, then what is the message that you want the world to remember you by, what is your logo, and what is your brand?