Where are the shirts made? Are you planning to go into pants, suits, jackets, etc.?<p>As a business decision, the $69 price-point seems a bit high. That sets it at elite, rather than mass-market. The problem with elite is outside of SFO and NYC, you'll get a lot less viral word-of-mouth growth. In most of the world, elites do talk to each other, but they talk to non-elites a lot more, and when they do talk to elites, the topic is usually not clothing.<p>To give a concrete example: I am C-level. As such, I could afford it, but most people I know would not be able to. The only people I could mention it to would be VP-level or C-level, most of whom are colleagues rather than friends. This would limit word-of-mouth from someone like me to perhaps 2-3 people tops, rather than 20-30 (so in practice, 0 rather than 2-3, since it would come up in conversation for perhaps 10% of the people I know). At $69, I also won't buy it on a whim. At a price point competitive with Eddie Bauer, or even Men's Warehouse, I would, just to see how well it worked. If it worked well, I'd switch to it. If I did buy it, at $69, I also expect quality. I wouldn't buy a second one until I see how long the first one lasts. That means repeat business won't come until you probably run out of runway.<p>Custom-tailored pants, in India or Africa, cost $10 for the fabric and $3 for the labor (and are fantastic). Even with a generous mark-up, you ought to be able to have a slow but inexpensive process that competes with middle class mass-market goods (not Walmart and Target, but certainly EB and Men's Warehouse).